5 Mistakes That People Commit In Social Media Marketing

June 3, 2020 Off By Crystal Watkins

Sometimes you hear something online that is so out there- so ridiculous- so stupid actually that you wonder if the person who said it was joking. But if you’re like me, I begin asking all the right questions to lead me to where I need to be in my business when this kind of thing arises.

The content that you post to social media properties should be both consistent as in regular updates, and also consistent with your overall message or objective.

If you don’t already have one, setup a Twitter, Facebook and LinkedIn account. All 3 of these are must haves for most businesses. Blogs are usually beneficial for most businesses as well. You can start a WordPress blog for free.

The large companies know social media, why doesn’t our company just use the same vendors? There are a few things wrong with this statement / question. First, a lot of vendors feast off of ignorance. Second, many feast off of an interview they did with some newspaper – maybe they were featured in the LA Times two years ago. Don’t believe everything you read.

The examples I use are extremes, but you see the picture. This is why I am a very strong believer that anyone who is planning to do any amount of negotiating with others needs to make sure their internet image is the one they want.

If you ask me, there is nothing worse than landing on a website only to find a virtual waste dump of ONG Token feeds, pointless widgets and every blog post the company has ever written flashing in blinking lights on the homepage. No one wants to see this when they walk through your door – trust me. There is a big difference between an interactive site and a lack of editing.

We rubbed on this a bit above, but it definitely is a problem that deserves its own place and solution. With each development comes a new development or another area that needs to prosper. It’s like a never ending social media story. The solution here is to constantly adapt your marketing strategies to encompass new tools, social media innovations and the direction of your business. The Internet, the world, and the people are constantly changing, so your marketing strategy must do so also. And again, if you are having trouble staying on top of it all, hiring a social media virtual assistant may be your best bet.

By the way, if you’re just not a very social person, that’s all well and good. But maybe you shouldn’t be the one managing your company’s social media efforts. Seek out those who truly enjoy the medium, and allow them the time and space to explore the various “countries” of social media. Let them learn the languages and the cultures that go with each.