Email Marketing – How To Avoid Spam Filters For Effective Email Marketing

October 31, 2019 Off By Crystal Watkins

Here’s an example of what I mean: A few days ago I placed a call to inquire about a service I was interested in purchasing. It’s been 3 days and I haven’t gotten a call-back! I’m going to give them the benefit of the doubt by calling back after the weekend to ensure that my original message was indeed received.

I’m confident that many people will agree with me when I say: there’s an excessive amount of junk mail being sent nowadays. Fortunately, alot of spam is caught by the filters in our email clients. The bad news is that sometimes they filter incorrect emails: your legitimate “opted-in” emails that potential (or active) customers have asked to get. How does this take place? And why? Keep reading to find out!

Oh just for those beginners (like I was not all that long ago) an affiliate product is a product that someone has the rights to sell online and as a member when you sign up to their affiliate members page you will get your very own link so you can market their products too. Every time you sell their product with your affiliate link online (using your new web site) you will get a pay check. You will usually get a commission somewhere between 50% all the way up to 75% on any sale you make as an affiliate marketer but lets come back to this some other time.

“Hotspot” should be the area where you must place your call to action. Why hotspot? According to research a “hotspot” is an area of webpage where most users do sth about it – like a click or points mouse for long time etc. It is highly likely to get a click from the hotspot area. A call to action of an email campaign often redirects the user to an ecommerce platform where he/she can claim the offer. It makes sense to place this call to action button in the hotspot of your list leverage review.

Using these will increase your spam score. If you feel like part of your message needs to be harder hitting then consider using an image instead. Just make sure that you are using a good balance of images and text.

Make sure that the email content leads to an action. Ask yourself what you would want the reader to do after they read the email. It could be to visit your website or check out something on your Facebook page. Of course, not everyone who reads your emails will continue on, but you should offer them the chance.

Bring across one message per email. You should bring across one message in each email that you send out. By talking about one specific topic in one email, this will ensure that readers get what you mean. When you talk about too many topics, you will make them confused and lessen the chance to get a response from them. Therefore, always limit the scope of your email.

Don’t forget – you can be emailing your clients up to a few days before Christmas (don’t underestimate your delivery times however!). Find a good Christmas e-card or Christmas email template to get cracking on your Xmas e-campaigns today and don’t forget to send a Christmas e-card thanking your customers for their custom and reminding them about your January sales…